How Can Jewelers Increase And Influence Their Brand Image And Sales by Leveraging Visual Merchandising?

It is well known that the human brain can handle a limited amount of information through a single medium of transport; these transport mediums are also known as sense organs. Since we have 5 sense organs, our brain can take information through five different channels and make a connection between all of them through our unique way of thinking. 

Keeping in mind the same concept and science of the brain, shops in recent days have started to optimize the information that they provide to our brains through their shop. Every shopkeeper has started to learn about Visual Merchandising, which is based on the same concept, basically means to optimize what we see, feel, touch, smell, and listen to inside a particular store to provide information that creates a sense of luxury, uniqueness, and brand signature. 

What is the Role of Visual Merchandising in the Jewellery Business?

Jewellery has always been an untold part of luxury and happiness. Each piece of jewellery is expected to be different from others but also have a sense of uniformity at the same time. The key which holds all the designs and aesthetics of different jewellery together is luxury and uniqueness. At the end of the day, all the jewellery looks similar to a higher extent, but what makes the difference is the aesthetics and interior of the store and display of the jewellery. 

Let’s look at a few ways in which doing simple Visual Merchandising can help you create better value for your store: 

• Uniqueness: You don’t want your store to look like just another jewellery store. Visual Merchandising can help in creating your store look visually unique. This can only happen if the designer has enough knowledge of the genre of the shop, constant research, and unlimited creativity needed to create such a piece of art.

• Trust Building: When you are selling jewelry you are not only focusing on just selling it, you want to create a relationship of trust with the customer. And the first step toward creating trust is making the customer feel that you are in the market for a long time and for the future also you are not going anywhere. But to communicate this? Here comes Visual Merchandising’s main characteristic which is creating trust through the visual aspect.

• Storytelling: We always love great stories with happy journeys, India is just fond of such stories, so whenever we feel that this place has a story to tell, we want to know more about it and interact more with that storyteller. Here your idea should be to take the help of some professionals and get deep inside the insights of this art, and create a story that your customers can connect to. Make your store speak for you and create a statement that you have always tried to make.

• Elevate Shopping Experience: Apart from all these deep psychological marketing tools, there is also one very important and very simple impact that creates great value for your store. What could be more comforting than getting a good shopping experience? Our Primary and very straightforward idea is to elevate the shopping experience which will eventually speak for itself and create a number of reasons for the customer to come back to your store.

• Premium Feel: All our sense organs are designed by nature to detect and feel something, but what they feel first is the cheap quality of a product. To dominate the sense organs and make it believe that the product is of premium quality we need to create an atmosphere where the mind has no doubt about anything related to the shopping experience. We need to give the maximum premium touch to the shopping experience by using various strategies like proper spacing, positioning, colors, designs, materials, etc.

All these factors will help you influence the quality and standard of your store. These standards will ultimately give you an upper edge over what is already available in the market, hence increasing your sales and reputation. This constant changing of your brand’s visual aesthetics to a diversified range will make you feel impactful and needed in the market. People will come again and again, just by getting attracted to your interior and diversified range of products.